If you've been shopping recently (which we KNOW you have… we're women- it's basically in our blood) you've probably seen pops of this fabulous, vibrant, orange-red color: Tangerine Tango. We love the full strength power of this hue… sure to catch anyone's eye. But what makes this color so special? Well, it's because it was Pantone's Color of the Year in 2012!
If you haven't heard of this, that's ok- don't panic. Many people aren't aware that there is such a thing as a "Color of the Year." Here's a little background on the "who, what, when, and why" of the Color of the Year.
For nearly 50 years, Pantone has been the world-wide leader in color, with their expertise influencing many industries, like fashion, home and industrial design, product packaging, and graphic design. And for the past decade, Pantone has designated a color of the year, which is announced at the New Year.
Leatrice Eiseman, executive director of the Pantone Color Institute® says this about Tangerine Tango, “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it . . . Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” We couldn't have said it better ourselves!
Okay… so how in the world do they choose the color? And just one?
A lot of thought and work goes into how they choose the color. They consider the state of economies, attitudes, moods, and needs around the world (formally called Zeitgeist - a german word that translates to, "Spirit of the times"), and find a color that reflects a positive change. We think that's pretty cool, because we are huge believers in the psychology of color. Color is such powerful tool, and if you use it wisely your wedding will be unforgettably beautiful… and Tangerine Tango is the perfect punch to do just that.
Here at Ann Elizabeth, we have been known for our use of beautiful colors; Tangerine Tango being one of them. This color is surprisingly versatile, and can be used for any "look" you're going for, whether it be formal, casual, nautical, urban, rural, hipster, or traditional! We're excited to share with you the following section where we'll show you a few fabulous ways to incorporate this hot hue in your wedding plans.
Feeling bold? We love it! Make Tangerine Tango the star of your wedding color palette. We love the full-strength presence of this hue in these invitations.
Love this color but aren't quite ready to have it front-and-center in your wedding? Make it a secondary color! This color plays a fabulous supporting role. It adds that brilliant pop of color that exudes fun and sophistication at the same time.
Take this one for instance! We've paired it with a monochromatic color scheme which tones it down just a bit.
We LOVE how this next one turned out. It's a really bold combination of colors (and SO fun.. if we do say so ourselves!). Tangerine Tango is the perfect sidekick to the striking fushia color of the pocket. Talk about a 1-2-punch!
We absolutely love this color any way it comes, even in the small details. Want a white wedding but need that extra little something? Pepper that white beauty with Tangerine Tango. It's the perfect accent and just the right amount of contrast to keep your guests awe-struck at the freshness and elegance of your wedding!
And last but not least, we have a subtle addition of Tangerine Tango. We love how versatile this color is; it can pop so that it's front and center, or it can add the perfect touch of cheer to any invitation.
So there you have it! We hope you've enjoyed this article as much as we have. And we can practically guarantee… now that we've introduced you to this color you'll see it EVERYWHERE. Now you can be the color expert and point out to your friends the Color of the Year, courtesy of Ann Elizabeth Custom Invitations.